DESIGN SPRINTS

The Design Sprint is a multi day hands-on innovation experience, applying tools of Design Thinking to a real business challenge. Designed to shortcut the usual endless debate cycle and compress months of time into a rapid Sprint, they are used to answer questions relating to:

• The fundamental viability of new businesses.
• Developing new features for existing products.
• Defining marketing strategies.
• HR teams crafting the employee experience.

The 3-day Sprint aims to generate deep insights that are then turned into highly desirable ideas for the end user. Every Sprint involves:

• Defining the design challenge.
• Identifying end users to observe and gain insights from.
• Exploring the importance of the behaviour of the customer versus the voice of the customer.
• Each team member completing observations.
• Storytelling
• Generating insights
• Working at least one idea through to prototype.

The 5 Day Sprint is based on Google's Sprint and follows a similar methodology. It aims to have a prototype tested and ready to pilot. In addtion to it's baby brother it involves:

• Additional work on moving the idea/s closer to implementation by continually testing and learning through multiple experiments.
• Allowing time between days to improve insights and complete more observations.
• Extra time for iterations to improve the quality of the output at each Design Thinking phase.