Our extensive range of award-winning simulations allows us to fully immerse participants in experiences that develop skills and people. The game element creates a “safe to fail” environment as well as unlocking participation through our innate desire to compete!

Whether it’s through the use of technology or our themed experiences, participants work their way through challenging, competitive (or collaborative) environments, where results are either celebrated or commiserated together.

Often though, it’s not what they achieve but how they achieve it that’s most revealing.

And these ‘evoked’ behaviours can be linked to mission statements, brand behaviours, team effectiveness, KPI measures, business acumen, leadership capabilities and interpersonal skills. Our simulations create the context, our facilitators create and support the learning through strong, personal and robust debriefs. And like everything we do at Phuel, these are highly tailored to meet your business needs.

Council of the Marble Star™

Forge relationships. Uphold values. Generate results

This themed and highly-interactive learning experience presents a challenge as old as Arthurian time – make money and forge relationships, while upholding cultural values. Along the way you will face deadlines, changing circumstances and rivalries – and you’ll have a great deal of fun dealing with them. All this, whilst trying to achieve the status of “Elder of Elders”.


Creating lasting, productive business relationships within the context of corporate culture can be a daily challenge. The pressure to generate results can undercut how we behave and interact with others, but the quality of working relationships has a direct impact on productivity. Council of the Marble Star™ challenges you to succeed in both arenas: profit and professionalism, because how you achieve a result is an important as the result itself.


· Negotiate and build lasting, productive relationships that drive results · Focus on long-term success and market value reputation · Realise that your intentions can be misunderstood – and impact results – based on how others perceive you · Sharpen your negotiation skills: identify and eliminate weaknesses; maximise upon strengths · Synchronise culture with commerce

"We had the opportunity to work with Phuel during a recent Front-Line Leadership Conference. The sessions were well facilitated and the core message of our conference was clearly communicated throughout each exercise. A tremendous facilitator, very engaging and entertaining."
Transformation & Project Manager
Allianz Australia Limited



This interactive learning adventure will challenge you to work together as a prepared, organised and focused team, because competition is fierce, with pressures and limitations bearing down. You’ll need to get the most from every moment and decision in order to survive and succeed. Discover the direct impact of planning, preparation and execution; eliminate the frustration of wasted activity and convert it into results-generating productivity.


We often confuse activity with productivity. A lot of this busyness can go undetected until the results come in...and then it’s too late. Gold of the Desert Kings creates an experience in which the difference between activity and productivity can mean life or death, not just success or failure. Gold of the Desert Kings is an experience that simply parallels the world we face at work every day – a world where planning, gathering resources and goal-directed action, executed within a changing environment, are the keys to maximise results.


· Differentiate between activity that moves you away from your goal and productivity that moves you closer
· Ask “What’s Possible?” instead of “What’s Required?” to break through the perceived limitations
· Plan, prepare and execute – never losing sight of the objective – to deliver maximised productivity and results
· Obtain, evaluate and apply information, adjusting your plan to contend with pressure and surprises
· Permanently adopt a strategic mindset for any challenge; develop lasting habits of focused productivity

"Phuel have a talented and energetic team that use experience and a suite of interactive simulations that drive messages in a high energy, competitive and 'fun' way. I have used Phuel to assist me successfully facilitator a conference of 1200 employees through to smaller team workshops of 40, regardless of audience size the response and feedback from the team is always extremely positive. I guess the ultimate testament is the fact that across the past 5 years, I continue to keep coming back to the team from Phuel."
General Manager
Nestle Food Oceania



The inaugural meeting of the United League of Nations is set to commence...and you’re elected! As politicians of one of 10 countries, you must honour the promises made to your demanding constituents. Within a world of diplomatic intrigue, politics, scandals and lots of fun, you’ll have to overcome distrust, cultural barriers and flawed communications to make good on your commitments. Trusted with delivering on both ‘local’ and ‘global’ priorities, all with an eye to achieving the ultimate goal – becoming a truly United League of Nations.


No one is an island within any organisation – we’re all customers and suppliers within a larger service relationship. People who tend to build borders, often can’t see beyond their own ‘job’ and immediate needs. When this attitude spreads, the symptoms are obvious: distrust, self-serving behaviour and broken commitments. Promises, Promises! ™ delivers a perception-shattering experience that creates a vision for a truly borderless organisation with a highly productive team-of-teams.


· Move from a ‘me’ mentality to a ‘we’ perspective – everyone is interdependent
· Operate with more ease and efficiency by fostering an environment of trust
· Negotiate to generate mutually beneficial results and productive partnerships – everybody is a customer and supplier
· Optimise overall success by aligning your efforts to achieve individual, team and organisational goals
· Employ collaboration and widespread communication – focus on ‘big picture’ needs – to deliver exceptional internal and external service

"The feedback from all 160 who attended has been nothing but positive. The opening 'game' was for many unexpected, and set a very positive tone for the next two days. It certainly helped us break the ice and promote our theme of 'getting connected'. One of the most pleasing things was to find a facilitator who quickly grasped what our business is about and made comments (our learning) relevant for the delegates. Humour (as always) carried the day."
General Manager
Lend Lease Village Operations



When the railroad proposes to connect Rattlesnake Canyon™ with the outside world, everyone – both Settlers and Merchants – can sense the business potential. With only four weeks to secure all the materials needed for the track and worker’ camp, in this fast-paced, high-energy, simulated marketplace, you’ll soon grasp how powerful strategic partnerships can be. You’ll need to engage all your sales, negotiation and communication savvy!


It all begins with a need. But do we really know what that is? Unless we identify the true customer need at the outset, all our efforts will fall short. And, once identified, how do we best satisfy that need and make a profit? Of course, we also have to contend with shifting market trends, competition and tight deadlines. Rattlesnake Canyon™ animates this market scenario through a highly engaging and vivid learning experience. Discover how to leverage effective partnerships to meet your customer’s needs and create a significant competitive edge.


· Identify, understand and respond to actual customer needs
· Implement quick and clear communication to establish rapid, two-way comprehension
· Adopt a mindset for pursuing maximum profit potential
· Initiate efficient processes that expedite workflow and proactive customer service
· Develop strong and mutually beneficial partnerships, both internal and external

"Phuel exceeded all of our expectations. We couldn't have asked for a better day. Our people left feeling energised and motivated. The Phuel team took the time to understand our business so that they could deliver something that was relevant and something that our people could connect with. We would definitely recommend Phuel and we can't wait for our next day with them!"
Lead, Direct Enablement and Engagement
National Australia Bank



You and your race team are revving to go! But, before you launch into the countryside, you’ll need to determine which route will reward you with the most points – and fewest penalties. You’ll also have to make quick decisions at each stage along the way. But your team’s decision isn’t final. Via teams voting, it’s the majority in the room who determines the fate of the race. So, as well as contending with the pressure, pace and competition, you must influence others to reach a favourable consensus.


Today, the only speed is faster. If we can’t keep up with the pace of change and match our actions accordingly, we’re on a collision course with failure. Redline Racing™ challenges you to deliver a champion’s performance in an environment of real world pressures, checkpoints and stiff competition.


· Balance action with analysis to drive efficiently toward the greatest possible outcomes
· Capitalise on the experience of those who have succeeded before
· Build cohesion and consensus amongst team members
· Aggressively course-correct in the face of shifting conditions

"An all-round excellent experience. Easy to organise and exceeded expectations when it came to getting my whole team of techies to really get into the spirit and have a great time. Thank you!"
Head Of Telecommunications, Technology
Westpac Banking Corporation



Enter the competitive world of Windjammer, where you and your fellow purveyors of sailing products vie for an edge in an exceedingly active marketplace. The demand for your products is high, but market fluctuations will affect value over time. You must acquire raw materials from other teams, manufacture your specialised products and sell them when the market demand is highest. But profit margin is not the ultimate measure of success in this nautical landscape – true victory is a performance beyond expected results. Can you prosper and keep the wind at your back?


Every business contends with shifting market conditions, resource management challenges and identifying the highest pay-off activities. The answer often lies in the ability to capitalise on and profit from all opportunities, not just those that are readily accessible – this is what truly sets world-class companies apart. In Windjammer™, you’ll be challenged to do just that; all you’ll need is a practical, yet flexible plan, that will increase both profit and efficiency no matter which way the wind is blowing.


· Expand your profit focus throughout the stages of planning, goal-setting, team-building and execution
· Adjust team tactics and resources to spring into productive action and capitalise on new opportunities
· Rapidly prioritise objectives and forge relationships to take advantage of profit peaks
· Apply strategies to adjust to changing conditions and overcome obstacles on-the-fly

"Phuel never disappoint. It's also quite normal to hear other organisations talk about their experiences working with the company. If you care about your talent and want to develop them, Phuel should be part of your HR or sales strategy."
Managing Director

Coral Banks™

Achieve the impossible as individuals and as a team

As a vital member of The Coral Banks™ Construction Company you must construct a perfectly engineered bridge to span and protect a delicate ecosystem. It’s a huge project that has to conform to rigorous standards - and every minute counts! Self-limitations will evaporate as you realise that this overwhelming task is actually possible. Through team focus, leadership, communication, co-operation and execution, tangible results are created.


Coral Banks™ Construction Company challenges participants with an ostensibly impossible task. But in this challenge paralysis is quickly replaced with motivated, purposeful action as people explore the potential for “What’s possible” with the power of collaborative teams. This hands-on experience bridges the gap between intention (no matter how vast the objective) agility in execution and by addressing the critical skills - leadership, communication and resource management - that deliver cohesive teamwork and seemingly impossible results.


· Building a unanimous focus on clearly defined goals; harness the power of team spirit and unity in order to achieve them
· Understanding personal responses and reactions to change – highlight the benefits of agility
· Collaborate productively to share resources, assign tasks and maintain quality standards
· Communicate effectively and frequently, leading to greater productivity and job satisfaction
· Achieve the impossible as individuals and as a team as efforts become more fully aligned

"To ensure all of our staff felt able to positively contribute to a strong team approach, we engaged Phuel to help us develop a new Company Credo. From the start Phuel worked very closely with us each step of the way. Their Account Management ensured our goals were achieved and our needs were met with the highest professionalism. Their facilitator was probably the best facilitator we have worked with, making sure all ideas were heard, and that everyone interacted positively as part of a strong team, while learning new transferable skills."
Human Resources
Audi Australia Pty Ltd


How does a business or a team maintain a competitive advantage? It must continually innovate! Whilst innovation demands an amount of creativity, it is a discipline that can be learned. And learning from the best is what the ExperienceInnovation™ simulation allows you to do.


ExperienceInnovation™ was built in collaboration with IDEO, the celebrated innovation and design firm who made design thinking famous. IDEO takes a human-centered, design-based approach to helping organisations innovate and grow while consistently ranking in the top 25 most innovative companies in the world.


ExperienceInnovation™ is a simulation that gives you the chance to learn the disciplines and behaviours of complex problem solving to create a sustainable innovative culture.

"First of all I wanted to thank you for running Design Thinker with the EMBA Alumni on Friday. The feedback was very positive. Given the success of this workshop we would like to fully integrate it into one of the module of our EMBA program."
Program Director, EMBA
Leading Australian Business School


What better way to improve your capability around business transformation than to experience it……without the consequences! This award winning simulation is used by leading academic and corporate organisations across the globe, to assist in how they prepare their people for change management.


This highly interactive, engaging and sometimes competitive simulation helps develop strong change management capabilities. As well as having plenty of fun, you’ll explore the disciplines of strategic planning and implementation, including the pitfalls and the wins.


You and your consultancy team lead a change management program and at each step of the way get instant feedback on your decisions. Your goal is to gain 60% company buy-in to reach that tipping point. The trick is you have to influence and persuade the right people at the right time with the best choices available. Just like it is for you and your team back in your own environment.

"We have partnered with Phuel on a number of occasions to deliver the "Experience Change" program to drive an increased focus on how important it is for our leaders to 'lead change well' and to understand the important role they play in embedding and adopting change. These programs have provided real opportunities to get practical change management experience; an ability to make mistakes and more importantly to learn from these mistakes in a safe environment. The sessions are always engaging and stimulating. Phuel has fantastic facilitators who can engage at all levels in an organisation from CEO down to front line staff, from small groups to large conference type audiences. On all occasions the Phuel facilitators work with us to gain a deeper understanding of the audience, their needs and concerns and they then shape the content / learning to be more relevant."
Head of Enterprise, Change
National Australia Bank

More than one Google Analytics scripts are registered. Please verify your pages and templates.